Blog: travel, charity and public sector content
Notes from the field.
Why Walking Holidays Are Sold by Feeling, Not Itineraries — And What That Means for Your Content
Walking holidays aren't sold by itineraries. They're sold by the feeling of being there. Here's why authentic visual content makes the difference — and why stock photography is costing walking holiday brands bookings.
Last month we explored why employer brand content lives or dies on authenticity. This month we're answering the follow-up question — how do we actually approach it differently? From the planning session to the shoot programme, here's what working with The Production Dept. on employer brand content looks like in practice.