The Production Dept.

Photography and Video Production
for Tourism Boards and
Destination Organisations

Tourism Boards and
Destination Organisations

Every destination has a story worth telling. The challenge for tourism boards and regional organisations is finding a way to tell it that's honest, compelling, and built to work across the full range of platforms and audiences a modern destination marketing campaign demands.

At The Production Dept., we work with regional bodies, destination management organisations, and public sector tourism teams to create content that does exactly that. We're not a large agency producing polished but anonymous campaigns. We're an experienced, agile team that embeds itself in a destination, understands what makes it genuinely distinctive, and produces content that reflects that — authentically and at a standard that works for national and international audiences.

What We Do for Tourism Boards.

City street scene with a large billboard of a soldier in military uniform, surrounded by tall buildings, signs, and many pedestrians walking and standing on the street.

Destination Photography

Landscape and environment imagery, town and village character shots, seasonal campaigns, activity and experience photography, people and community moments — we build destination image libraries that serve websites, social channels, press, advertising, and print simultaneously. Planned and shot with your full content calendar in mind.

Two traditional Thai longtail boats with floral garlands are anchored on the shallow, clear turquoise waters of a beach. In the background, lush green cliffs rise from the sea under a partly cloudy sky.

Destination Video

Campaign films, short-form social reels, destination overview videos, seasonal content, event coverage — we produce video that captures the atmosphere and appeal of a place in a way that static imagery alone cannot. Delivered to platform-specific formats and specifications as standard.

People walking across the Puente Sant'Angelo bridge towards Castel Sant'Angelo in Rome, Italy, with a blue sky and clouds overhead. The bridge is lined with classical marble statues.

Seasonal & Campaign Content

Tourism is seasonal. We plan shoots around your marketing calendar — capturing spring, summer, autumn, and winter content in a single structured programme where possible, so you're not scrambling for seasonal assets when the booking
window opens.

A woman and a young girl are standing by an open trunk of a gray SUV, preparing for a trip or outing. The trunk contains a pink bike, a red backpack, and various other items. They are outdoors with leafless trees and a scenic landscape in the background.

Full Production Management

Location planning, permissions, crew, equipment, logistics — all coordinated from a single point of contact. We manage the production so your communications team can focus on the campaign.
No chasing. No gaps.

We Understand How
Public Sector Tourism Works

Nighttime view of a city bridge with illuminated towers and decorative street lamps, with light trails from moving vehicles captured in long exposure.

Tourism boards and regional destination organisations operate differently from commercial travel brands. Budgets are accountable to stakeholders. Procurement processes take time. Content needs to serve multiple audiences — visitors, businesses, media, and government. Approvals can involve several layers.

We've worked within these environments. With North Yorkshire Combined Authority and regional tourism initiatives across the north of England, we understand the expectations, the reporting requirements, and the value of getting it right first time. We work transparently, communicate clearly, and deliver on what we say we'll deliver.

Why Tourism Boards Choose Us

  • Switzerland views

    We work at the pace of your organisation.

    We understand that public sector commissioning takes time, and we work within that reality — providing clear proposals, transparent costs, and realistic timelines that fit your planning cycles rather than pushing for a quick turnaround that doesn't suit how you operate.

  • Mother and daughter playing with a dog.

    We plan for longevity.

    A well-planned destination shoot should deliver assets that serve your organisation for two to three years — not just the next campaign. We structure shoots to maximise the useful life of the content, which makes the investment go further.

  • Lady watching the world go by on a train across Switzerland

    We're straightforward to brief and manage.

    One point of contact, clear communication throughout, and a final delivery that matches what was agreed. We know how stretched communications teams can be, and we make the production process as manageable as possible.

  • Two hikers walking on a rocky trail in the mountains with snow-capped peaks and a partly cloudy sky in the background.

    We understand the North of England.

    Based in Yorkshire, we know the landscape, the light, the seasons, and the distinctive character of the destinations we shoot in. That local knowledge makes a genuine difference to the quality and authenticity of what we produce.

2026 Travel Marketing Trends: Content That Books

An elderly man with glasses and a baseball cap sitting next to an elderly woman with large sunglasses, both smiling, on a train.

From the Blog

These posts are directly relevant to how we approach destination and tourism content.

From Classroom to Calendar: planning that turns winter into winning content

Two women hiking on a dirt trail through a green, overgrown area with trees and bushes.

Shooting for Social: How to Capture Travel Content for Every Platform

Two people dressed as gondoliers in striped shirts, traditional straw hats, and sunglasses sitting on a bench by a canal in Venice, Italy. Behind them is an old red building with peeling paint and black shutters.

How to Create Timeless Travel Content on Tight Schedules – A Creative Production Approach

Two elderly individuals stand outdoors at a scenic overlook, with a river and lush green landscape stretching into the distance, while capturing the view on a smartphone.

Let's Talk About Your Destination

Whether you're planning a major campaign, refreshing an ageing image library, or looking for a reliable production partner for ongoing content needs — we're happy to start with a conversation. We work with organisations at all stages of the commissioning process, from early scoping to fully briefed projects.

Get in touch