The Power of People: Why Relationships Shape Every Shoot

If there’s one thing I’ve learnt after 15+ years in this industry, it’s that cameras, lights, and lenses don’t make the magic—people do. Whether you’re a solo freelancer or working as part of a bigger production team, the relationships you build with your talent and your crew are what carry a project from “job done” to “something special.”

For me, being a good human being comes first. I’m talking about the simple stuff: being kind, friendly, thoughtful, and approachable. On a shoot, those qualities aren’t just “nice to haves”—they’re essential. When you create a safe, welcoming environment, your talent feels at ease, your crew feels supported, and the whole process becomes more enjoyable. The result? You capture better moments, tell stronger stories, and everyone goes home with a smile (even after a 12-hour day).

This summer was a perfect reminder of that. We spent around eight days working across the southern regions of Cádiz, Málaga, and Almería—stunning backdrops, scorching heat, and a packed schedule. We were moving locations almost daily, juggling logistics, and keeping the energy high while shooting long hours. It was the kind of project that could have easily tipped into exhaustion.

But here’s where the human side of production shines. Two incredible women joined us throughout the shoot—both full of enthusiasm, positivity, and curiosity. Their energy was contagious. Even after a long day, their conversation and humour kept the evenings light, entertaining, and, dare I say it, enlightening. They reminded me why I love doing what I do. Because at the heart of every production, no matter how complex, is the connection between people.

For me, that connection doesn’t just exist on set — it’s something I’m always drawn to in my photography too. I’ve got a real love for photographing people and for street photography, capturing those fleeting, unguarded moments that tell a story without words. It’s the same principle as production: the energy of people, the way they interact, the character in their expressions — that’s what brings an image to life. If you fancy a look, you’ll find some of that work over on my Instagram: www.instagram.com/gavinpriestleyphoto.

I’ve written before about the challenges of working overseas: the constant packing and unpacking, the heat, the unknowns of new locations, and the drive to keep pushing through a hectic schedule. Those challenges don’t disappear—but when you’re surrounded by the right people, they transform into part of the adventure. Instead of stress, you get camaraderie. Instead of fatigue, you get laughter.

That’s the sweet spot of production—when everyone feels valued and motivated, when kindness leads the way, and when genuine relationships turn hard work into memorable experiences. In the end, every client, every freelancer, every member of the team benefits. The work is stronger, the process is smoother, and the memories last far longer than the final edit.

Spain this summer was a perfect example of that. Yes, the landscapes were breathtaking, but it was the people—their warmth, their energy, their ability to lift others—that made the project unforgettable.

And that’s why I believe in leading with humanity on every job. Because when people are happy, everybody wins.

What are your tips and tricks for getting a good vibe on set whilst shooting? Put them in the comments below.